Following the release of its limited-edition “Explore” collection, FILA will be amplifying the series of outdoor-inspired clothing, footwear and accessories through an Instagram-worthy pop-up in NYC’s SoHo neighborhood. The setting encourages shoppers to tap into their adventurous side through a build that blurs commerce and immersive installations.
Attendees will be guided through a multi-sensory journey, being met with four eco-inspired environments informed by the capsule’s four categories: Canyon, Mountains, Woods and Elements. To further elevate the experience, FILA partnered with Perfumarie and the company created ambient scents for Canyon and Mountain, to bring those zones to life. The iconic Italian sport-style label will also host a series of culturally relevant panels and hands-on activities.
Check out FILA’s New York pop-up, which will take place at 428 Broadway from July 26 to August 11. The experience will be also be heading to Los Angeles, London, China, Japan, India, Greece, Korea and Brazil.