With Instagram Engagement at All-Time Low, Have Influencers Stopped Influencing?

According to a recent report by InfluencerDB.

Entertainment
1,492 Hypes

According to the analytics company, InfluencerDB, engagement with Instagram influencers is decreasing rapidly. While the numbers are affected by a multitude of reasons (i.e. sponsored posts), the numbers do suggest one thing — users want more authentic connections.

While it is always been common knowledge that influencers rely on ad posts and sponsorships to monetize their content, it was a given compromise that people simply accept that. But now that tides are changing, it could suggest that the entire ecosystem of online advertising will change. InfluencerDB showed that influencers with fewer follower numbers are actually bringing in higher stats, averaging at 6.3% for users with 5,000 to 10,000 followers and 8.8% for users with 1,000 to 5,000 followers.

It also reported that engagement rates for non-sponsored posts dropped from 4.5% to 1.9%, and 4% to 2.9% for sponsored posts. That hints that all those hyper-curated, and staged hotel, restaurant, unboxing and hair gummy posts are being obsolete in the eyes of current consumers.

Even though in the past influencers have always strived for large followings and hitting those 100,000 numbers, it might be better for business to have smaller numbers now. Mobile Marketer even suggested that businesses take on more micro-influencers to boost their potential business. Now, this doesn’t mean that influencers will be obsolete overnight, but it does say that the current generation’s tastes and preferences are changing.

Read Full Article

What to Read Next

Treat Yourself to Gucci's Lavish White Leather "GG" Slides
Footwear

Treat Yourself to Gucci's Lavish White Leather "GG" Slides

Arriving with sleek gold detailing.
7,635 Hypes

8 Colorful Celebrity Hair Dye Trends to Try out This Summer
Beauty 

8 Colorful Celebrity Hair Dye Trends to Try out This Summer

Vibrant looks from Billie Eilish, Megan Rapinoe, BLACKPINK’s Jisoo and more.
3,839 Hypes

'TIME' Magazine Names 25 Most Influential People on the Internet Including Ariana Grande, BTS & Cardi B
Entertainment

'TIME' Magazine Names 25 Most Influential People on the Internet Including Ariana Grande, BTS & Cardi B

Liza Koshy, James Charles and Hong Kong protestors also made the cut.
860 Hypes

Burberry x mytheresa.com Launch an Exclusive Beach Capsule Collection
Fashion

Burberry x mytheresa.com Launch an Exclusive Beach Capsule Collection

Your beachwear classics elevated.
1,234 Hypes


Apple and Google Are Adding 60 New Emojis for the Upcoming Update
Entertainment

Apple and Google Are Adding 60 New Emojis for the Upcoming Update

Just in time for World Emoji Day.
5,267 Hypes

More ▾