Fashion

Diesel Announces Glenn Martens of Y/Project As New Creative Director

Effective immediately.

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516 Hypes

Diesel Announces Glenn Martens of Y/Project As New Creative Director

Effective immediately.

Following the success of his collections at Y/Project, Glenn Martens has been appointed as the new creative director at Diesel. In the new role, Martens will be in charge of the brand’s style and aesthetic, communications, interior design and more, dictating its overall creativity.

Since beginning his career at Jean Paul Gaultier, Glenn Martens has become a widely known name in the industry, working on experimental designs and continuously pushing boundaries within fashion. In 2017, Martens won the prestigious ANDAM award, and in 2018 he also guest-designed one of Diesel’s Red Tag capsule collections. “I am extremely honored and excited to join the Diesel family. Synonymous with radicality, honesty, and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope,” the designer said.

“After 42 years of crazy and brave products, campaigns, events, ideas… I am happy to pass the baton to Glenn. I know for sure he will take this iconic brand in his hands with love, respect and passion. And with the right approach to make it dreamed about, desired and loved. All the best, my friend!” said Renzo Rosso in the statement, announcing that Martens’ appointment will be effective immediately.

Take a look at the full announcement post over on Instagram.

 

View this post on Instagram

 

OTB is proud to announce the appointment of @glennmartens as Creative Director of Diesel effective immediately. In his new role, Glenn will overview the global brand’s style, communications, interior design, and more in general its overall creativity. Born in 1983, Glenn Martens is a Belgian designer who started his career at Jean Paul Gaultier, and since 2013 he is the Creative Director of Parisian brand Y/Project. In 2017 Glenn won the ANDAM award (of which OTB is one of the historical supporters), and in 2018 Glenn was one of the guest designers of Diesel’s experimental capsule series Diesel Red Tag. Thus Renzo Rosso, founder of Diesel: “Ever since I met Glenn in 2017 I saw his experience grow and his talent cement. Working with him on Diesel Red Tag, going through our company’s archives and heritage together, seeing him interact with the brand, brought us closer, and I am happy to now see him take the helm of Diesel, where he will marry his design vision with the iconoclastic values of this unique brand”. “I am extremely honored and excited to join the Diesel family. Synonymous with radicality, honesty, and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope”, is the comment of Glenn Martens.

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