Fashion

Watch Beyoncé in Tiffany & Co.'s Latest "LOSE YOURSELF IN LOVE" Campaign Film

Accompanied by the musician’s hit track “SUMMER RENAISSANCE.”

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861 Hypes

Watch Beyoncé in Tiffany & Co.'s Latest "LOSE YOURSELF IN LOVE" Campaign Film

Accompanied by the musician’s hit track “SUMMER RENAISSANCE.”

Tiffany & Co. continues its partnership with Beyoncé, releasing a film for the jeweler’s recent “LOSE YOURSELF IN LOVE” campaign with the star.

A celebration of individuality and joy, the clip — directed by Mark Romanek — features “SUMMER RENAISSANCE” off Queen Bey’s album Renaissance. The video takes inspiration from the Studio 54 era of New York City, featuring scenes influenced by ’70s club culture as Beyoncé is accompanied by a cast of 90 members performing choreography by Fatima Robinson.

The “LOSE YOURSELF IN LOVE” highlights some of Tiffany & Co.’s most iconic jewelry pieces including the Tiffany Setting engagement ring in platinum set with round brilliant diamond of over 10 carats. The musician is also seen wearing a custom Tiffany HardWear necklace, which is set to receive an official release.

Apart from the film, the “LOSE YOURSELF IN LOVE” campaign shows support for underrepresented communities, spotlighting Tiffany Atrium — a newly launched platform by the jeweler that includes the Tiffany & Co. About Love Scholarship Program in partnership with the BeyGOOD and Shawn Carter Foundation.

Watch the video above and learn more about Tiffany & Co.’s latest campaign on the brand’s website.

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Tiffany & Co.
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