Milk Makeup’s RISE Mascara Is the Secret to Next Level Lashes
Clean beauty meets clean aesthetic.
It’s no secret that glowing skin, fluffy brows, and natural-looking lashes are having a major moment in beauty and on TikTok. At the forefront of this clean-beauty-meets-clean-aesthetic is Milk Makeup with the release of RISE Mascara, a next-level, everyday mascara formulated with natural ingredients.
The newest holy-grail mascara from the beloved beauty brand features an ergonomically-designed Lash Lift Brush and a clean, cruelty-free vegan formula that nourishes while instantly lifting, lengthening and volumizing lashes that provides an effortless, natural-looking effect. Infused with monoi oil, marigold extract and comprised of four vegan waxes, the 93% natural mascara is ideal for integrating into your everyday beauty routine thanks to its easy-to-apply formula and weightless, clump-free finish that flawlessly achieves natural-looking lashes, but better.
Milk Makeup’s full-size Rise Mascara retails for $28 USD while the travel size is priced at $14 USD. To shop the new beauty innovation head to Sephora in-store and online or the Milk Makeup website.
In the gallery above, check out Milk Makeup’s RISE Mascara in all of its glory.
