TikTok

North West Is Bringing Back This Y2K Trend With Her New Hairstyle
Beauty

North West Is Bringing Back This Y2K Trend With Her New Hairstyle

Our bestie Miss Westie debuted her new look on TikTok and we love to see it.
1,136 Hypes

TikTok Is Obsessed With This Armpit Concealer Deodorant
Beauty

TikTok Is Obsessed With This Armpit Concealer Deodorant

From Joban Beauty.
1,124 Hypes

Is Microfeminism the Ultimate Girls-Girl Move?
Culture

Is Microfeminism the Ultimate Girls-Girl Move?

Women on TikTok are bringing girlhood into the office and more.
1,226 Hypes

Tarayummy Is Heaven by Marc Jacobs' Newest Muse
Fashion

Tarayummy Is Heaven by Marc Jacobs' Newest Muse

A match made in… heaven?
1,294 Hypes

Ask a (S)expert: “Are Boysober Women Femcels?”
Sex & Dating

Ask a (S)expert: “Are Boysober Women Femcels?”

Welcome to our new series led by Gigi Fong, Hypebae’s in-house sex and dating editor.
3,520 Hypes

Forget TikTok: Here's Your Medically-Backed Guide to Curing Yeast Infections
Sex & Dating

Forget TikTok: Here's Your Medically-Backed Guide to Curing Yeast Infections

According to Hey Jane medical expert, Alyssa Wagner.
2,684 Hypes

Here's Where You Can Cop Jacob Elordi Bath Water Candles
Sex & Dating

Here's Where You Can Cop Jacob Elordi Bath Water Candles

Yes, you read that correctly.
4,807 Hypes

Beauty Trends That Will Rule 2024, According to the Experts
Beauty

Beauty Trends That Will Rule 2024, According to the Experts

Tweakments? AI Haircare? We’ve got the 411.
9,786 Hypes

Sorry Baes, Jessica Chastain Won’t Be Joining the ‘7 Husbands of Evelyn Hugo'
Sex & Dating

Sorry Baes, Jessica Chastain Won’t Be Joining the ‘7 Husbands of Evelyn Hugo'

Chastain says there’s “zero chance” of joining #booktok’s favorite LGBTQIA+ love story.
1,390 Hypes

TikTok’s Rosemary Oil Trend, Explained
Beauty

TikTok’s Rosemary Oil Trend, Explained

A beauty miracle to lengthen and thicken your hair, or just an over-hyped myth? Trichologists weigh in.
3,797 Hypes

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