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Celebrity-approved label Marshall Columbia partnered with HBX to showcase its latest handbags at the retailer’s newly-opened flagship during New York Fashion Week.
The space featured a special installation displaying the playful plush designs, which originally caught the attention of names like Bella Hadid, Doja Cat, Dua Lipa, Megan Thee Stallion and Chloe Cherry. Described to be “created for everyone,” the latest drop is comprised of four styles arriving in an array of colorways and size options.
In celebration of the launch, HBX threw a party on the third floor of its NYC location, inviting friends and guests to a nightclub-themed space. Maliibu Miitch, Yumi Nu, Jazzelle and more were in attendance, trying on the 17 different bags while artists Ren G, TT, Soulseek and x3butterfly DJed at the event.
Take a look inside the launch party down below, and head over to HBX’s web store to shop the latest from Marshall Columbia.
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Photographer
Garrett Fox