Fashion

Take a Look Inside Hypebeast's 7-Story Flagship Building in NYC

Featuring everything from HBX and Hypebeans’ stores to event spaces.

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1,455 Hypes

Take a Look Inside Hypebeast's 7-Story Flagship Building in NYC

Featuring everything from HBX and Hypebeans’ stores to event spaces.

Bringing its culture and content to IRL, Hypebeast has opened its first-ever U.S. flagship building. Situated in Manhattan’s Chinatown in New York City, the location spans seven floors and 25,000 square meters, housing everything from HBX and Hypebeans‘ offline stores to event spaces.

The first two floors of the building are dedicated to HBX, Hypebeast’s commerce platform. Designed to be fluid and ever-changing, the ground floor will serve as a dynamic space for pop-ups, installations, exhibitions and more. Here, guests can also enjoy coffee and snacks from Hypebeans.

The second floor features more than 40 brands under the menswear, womenswear and lifestyle categories. The third floor of the flagship will serve as an innovation space where brands can host pop-ups and activations, with the rest of the property to be used as Hypebeast’s North American headquarters.

Take a peek inside the newly-opened space above.

Hypebeast New York Flagship Building
41 Division St
New York, NY 10002, USA

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