Beauty

Summer Fridays Kicks off 2023 With Entering the Retinol Category

A gentle experience, perfect for first time users.

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Cult-favorite brand Summer Fridays primary focus is on taking over your nighttime routine with its new Midnight Ritual Retinol Serum launch.

High requested by the brand’s community, Midnight Ritual Serum is powered by 100% vegan retinol, designed to work overnight to smooth the look of fine lines, even tone and refine the skin’s texture. The serum is a slow and intentional blend of chamomile and other hydrating oils focused on soothing and comforting the skin as it is in repair mode. It is infused with skin-loving ingredients such as niacinamide and hyaluronic acid, which perform together to diminish the appearance of discoloration and enlarged pores. Oatmeal and tiger grass are included for irritated and inflamed skin. Midnight Ritual is specially targeted toward first-time retinol users. Gentle enough for the slow starters but strong enough to produce effective results.

Midnight Ritual Retinol Serum retails for $69 USD and can be purchased via the brand’s website.

 

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