Dieux Is Taking the Intimidation Out of Retinoids With Its Newest Launch
Firm Revival has arrived.
Dieux has announced its first-ever retinal serum: Firm Revival — built to visibly firm skin, blur the look of fine lines and smooth out tone without the usual sting that comes with retinoids. Instead of navigating a rough adjustment period, the brand formulated the serum to deliver noticeable results while sidestepping the redness and flaking retinoids are known for.
The formula centers on a 0.05% next-generation retinal and a 2% algae retinoid booster, built through a multi-phase delivery system that targets collagen support while keeping sensitivity in check. Rounding it out is a 16% Hydro-Calming Blend, made up of glycerin, snow mushroom extract and panthenol, plus a 0.1% licorice root derivative meant to keep skin calm as the retinal gets to work.
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Firm Revival is designed to target fine lines, wrinkles and uneven skin tone, along with catering to first-time retinoid users and anyone who’s given up on the ingredient due to irritation. The serum is sensitive skin-friendly, vegan, fragrance-free and non-comedogenic — not to mention, it also carries the National Eczema Association Seal.
The Firm Revival HydroRetinal Firming Serum retails for $42 USD and is available for purchase on the brand’s website.
In other news, Off Campus star Mika Abdalla stars in her first beauty campaign with Urban Decay.
