AMBUSH and Coca-Cola Have Been to the Year 3000, and You're Invited
The future is now.
AMBUSH and Coca-Cola are here to get you future-proofed, as they gear up to release an all-new, limited-edition collection inspired by the global drinks brand’s newest flavor, Y3000 Zero Sugar.
Comprising apparel and accessories, the futuristic new collection features a necklace that mimics the top of a Coca-Cola can, alongside a graphic T-shirt and silver sequin T-shirt. Each piece within the collection takes influence from the new drink flavor, the first one to be co-created with both human and artificial intelligence. What’s more, the collection’s campaign images were also captured with AI, using the brand’s Y3000 AI Cam which allows fans the opportunity to see what the year 3000 could look like.
“I’m thrilled to bring to life what the future could look like through this unique collaboration with Coca-Cola,” says Yoon Ahn, co-founder and creative director of AMBUSH® in a press release. “As innovators in our industries, it was a natural fit for AMBUSH®︎ and Coca-Cola to partner on this collection. We are excited for everyone to taste the future through our Y3000 capsule collection.”
The capsule collection will be available in limited quantities, releasing on October 17 on the AMBUSH website and select AMBUSH® WORKSHOP stores.
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