Sports

HOKA Is Changing The Way London’s Run Clubs Can Support Their Local Communities

Hypebae follows Queer Run Club’s weekly routine.

Presented by HOKA
781 Hypes

HOKA Is Changing The Way London’s Run Clubs Can Support Their Local Communities

Hypebae follows Queer Run Club’s weekly routine.

Wanting to spotlight the grassroots collectives making a change in their respective communities, Hypebae teams up with HOKA ahead of its debut sponsorship of the Hackney Half Marathon. Supporting two running clubs that have started from the ground up with a mission to promote inclusivity, the brand has committed to allocating funding to grow its community-led initiatives.

Despite being one of the most accessible sports, running can also be one of the most daunting to take part in. Whether it’s finding time around a busy schedule or even acknowledging the dangers of running alone at night time, it’s this apprehension that prevents people from experiencing the physical and mental benefits of the sport. Through the power of collectiveness, these local running clubs have been formed to break barriers and create a safe and inclusive space for people to feel comfortable in reaching their goals.

In this episode, we follow Queer Running Club — an East London-based club designed specifically for the LGBTQIA+ community. Since launching just over three years ago, QRC’s ethos is rooted in community and inclusivity – allowing people from all walks of life to feel safe, connected, and respected. For its founder Kole, starting the club was a way to bring like-minded people together and establish a positive association with running. “All the clubs I was attending as a long-distance runner felt really disparate, there was a lot of competition and not much sense of community,” he tells Hypebae. “My main aim for QRC is that we stick together.” As well as connecting with new runners, they leverage their platform to bring attention to charitable causes, raising awareness for a range of issues.

The club gathers every Tuesday at 7 p.m. at their meeting point of Brunswick East in Hackney Downs. The group starts by going around and introducing themselves, stating their names as well as their pronouns to “inspire a familiarity between the runners.” After warming up, they run as a unit, sticking together for the full course as Kole explains it’s to “encourage each other and experience [it] together.”

For any runner, the marathon is the ultimate show of your commitment and practice, the QRC is no different. This year, 20 members made their way to Berlin to compete in the city’s half marathon, raising money for trans people’s gender-affirming surgeries that might not be able to afford it. Being based in East London, the Hackney Half Marathon is just as important for the collective. Being one of the most vibrant and diverse competitions in the capital, HOKA has announced that it’ll be an official partner for this year’s event.

To celebrate these grassroots movements and invest in their future, HOKA is changing the way brands work with running communities by offering a funding plan to support QRC. For Kole, this investment will continue to help the cause and give space for more people to get into running. “The HOKA funding means we can run together more,” they say. “It means I can train other runners to become coaches and it also means we can dedicate more time to fundraising.” As well as the aforementioned charity QRC helps raises money for, the community also supports Mermaids, a trans helpline, and Albert Kennedy Trust, an LGBTQIA+ homeless shelter. “I currently organize all the fundraising events in my spare time and would love to be able to dedicate more time to it and have a team of people to help,” Kole explains.

To sign up for its Thursday runs, visit Queer Running Club’s website. For more information on HOKA’s Hackney Half partnership as well as to shop its latest running gear, check out the brand’s website.

Read Full Article
Senior Editor
Ali Mohammed-Ali/ Hypebae
Creative Director
Maude Churchill/ Hypebae
Creative
Carlota Lopez/ Hypebae
Photographer
Daniela Kasparov
Photography Assistant
Jack Cullis
Videographer
Liam James, Tj
Hair/Makeup
Karla Quiñonez Léon
Producer
Joe Maskall/ Hypebae, Michael O’connell/ Hypebae
Share this article

What to Read Next

Here's How the KarJenner Clan Pulled Off *That* "Cuff It" Music Video
Entertainment

Here's How the KarJenner Clan Pulled Off *That* "Cuff It" Music Video

And yes, it was Bey-approved.
4,597 Hypes

6 Songs To Listen to That Are Guaranteed To Instantly Boost Your Mood
Music 

6 Songs To Listen to That Are Guaranteed To Instantly Boost Your Mood

In honor of Mental Health Awareness Month.
2,171 Hypes

Have You Ever Heard Of "Hair Hangovers?" Well, They're Real and Here's How To Cure Them
Beauty

Have You Ever Heard Of "Hair Hangovers?" Well, They're Real and Here's How To Cure Them

Your strands will thank you later.
5,214 Hypes


What Is Hypersexuality?
Sex & Dating

What Is Hypersexuality?

In celebration of Mental Health Month, experts discuss hypersexuality and its potential relation to wellness.
4,563 Hypes

Your Favorite EYTYS Tee Just Got a New Makeover
Fashion

Your Favorite EYTYS Tee Just Got a New Makeover

The “EUROTRASH” Zion baby tee is back in new colorways.
7,657 Hypes

Mexican Model Ximena Moral Stars in ADANOLA's Resort Sport Campaign
Fashion

Mexican Model Ximena Moral Stars in ADANOLA's Resort Sport Campaign

Debuting new swimwear silhouettes and summer loungewear staples.
26,080 Hypes

Nike's Dunk Low Lands in Chic "Vintage Navy"
Footwear

Nike's Dunk Low Lands in Chic "Vintage Navy"

As part of the brand’s growing “Vintage Dunk” series.
4,778 Hypes

Mattel Introduces Barbie Doll With Down Syndrome
Culture

Mattel Introduces Barbie Doll With Down Syndrome

Designed closely alongside the National Down Syndrome Society.
2,186 Hypes

NewJeans' Haerin Is Dior's New Ambassador
Fashion

NewJeans' Haerin Is Dior's New Ambassador

For jewelry, fashion and beauty.
4,196 Hypes

UPDATE: Taeyang Releases Collaboration with BLACKPINK's Lisa
Music

UPDATE: Taeyang Releases Collaboration with BLACKPINK's Lisa

Featuring on his new record ‘Down to Earth.’
5,683 Hypes

Carhartt WIP Gets Wet For "Marina" Collection
Fashion

Carhartt WIP Gets Wet For "Marina" Collection

Inspired by the water.
2,255 Hypes

Grimes Will Split Half Her Royalties With Anyone Who Uses AI on Her Voice
Music

Grimes Will Split Half Her Royalties With Anyone Who Uses AI on Her Voice

“Feel free to use my voice without penalty,” she says.
3,646 Hypes

Celeb Stylist Law Roach Elaborates on Previous Retirement Announcement
Fashion

Celeb Stylist Law Roach Elaborates on Previous Retirement Announcement

Once again confirming he plans to still work with Zendaya.
2,081 Hypes

Your Dark Circles May Not Ever Go Away — Here's How To Live With Them
Beauty

Your Dark Circles May Not Ever Go Away — Here's How To Live With Them

It’s okay, you can put the concealer down.
9,318 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.