10 Beauty Brands That Gave Back to the LGBTQIA+ Community for Pride Month
These brands are showing up when and where it counts.
Every June, we members of the LGBTQIA+ community come together to celebrate love, power, and freedom for all the world to see. This year, we went harder than ever before as our lives depended on it. Unfortunately, many states are overturning laws that were once our protection and our Drag Queens and Trans identities are under attack. It’s a difficult time for us, but we won’t let hate win. We will continue to fight for our rights and for a world where everyone is accepted and loved for who they are.
It’s heartening to see so many brands taking action to support the LGBTQIA+ community. It’s particularly inspiring to see the beauty industry stepping up and opening its platforms to community members to spread awareness through different forms of media. Whether through financial contributions or physical volunteering, it’s great to see major brands standing together in solidarity and speaking out for a world of positive change.
Hypebae Beauty has compiled a list of beauty brands that have gone above and beyond to support Pride Month this year. These brands have donated a percentage of their proceeds towards Pride-themed campaigns or contributed to community-focused charities.
Keep reading on for more.
OUAI
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This year, in honor of Pride Month, OUAI pledged to donate $200,000 throughout the month of June to LGBTQ+ organizations that create safe spaces for the LGBTQ+ community.
OUAI donated to Ali Forney Center, Los Angeles LGBT Center and Strands For Trans.
thread beauty
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Black-owned and women-founded makeup brand thread beauty is proud to be an ally to the queer community year-round. For the 2023 Pride Month, thread beauty donated 15% of every purchase to a variety of LGBTQ+ organizations, including the LGBTQ Freedom Fund, Black AIDS Institute and the Audre Lorde Project, with over $40k donated since the brand’s launch in 2021.
MAC Cosmetics
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MAC Cosmetics recently launched its biggest Day of Giving campaign in the company’s history. As a long-standing ally to the LGBTQIA+ community, MAC donated all proceeds from every single lipstick on its website to various organizations supporting the LGBTQIA+ community on June 9th from 12 a.m. to 11:59 p.m.
Verb Haircare
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Haircare brand Verb celebrated pride with a baseball hat. Its Pride-themed hat retailed for $20 USD, and all proceeds support the Ali Forney Center.
Common Heir
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Common Heir donated to Out Youth Austin. In addition, in partnership with Thirteen Lune, 5% of Common Heir sales and select LGBTQIA-founded brands available at thirteen lune during June will be donated to Los Angeles LGBT Center.
thirteen lune
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Inclusive beauty destination thirteen lune is donating 5% of all proceeds through the end of the month to the LA LGBT Center.
JVN Hair
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Jonathan Van Ness has long been a pillar in the LGBTQIA+ community and their namesake brand has followed suit since its inception.
In honor of Pride Month, 10% of gross profits from the JVN x GLSEN Pride Hair Set during June will benefit GLSEN, a nonprofit working to create a safe and inclusive K-12 learning environment for LGBTQ+ youth.
Milk Makeup
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The brand has partnered with The Center — a resource that uplifts the LGBTQIA+ community in NYC. Milk Makeup donates 1% of all Milk Makeup sales to The Center year round and this month, the brand doubled its donation.
Good Dye Young
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This month, the brand is reintroducing its Rainbow Kit and donating a percentage of sales directly to the Tennessee Equality Project, which advocates for the equal rights of LGBTQIA+ people in Tennessee (the hometown state of co-founders Hayley Williams + Brian O’Connor.)
Leland Francis
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LGBTQIA+ owned beauty brand Leland Francis donated all proceeds from the wholesale and website sales of the new “Pansy” Eau de Parfum and candle for the month of June to three organizations: the Los Angeles LGBT Center, Ali Forney Center and SAGE.
