Following the news that Japanese artist Verdy would be BLACKPINK’s new artistic director for the Born Pink world tour, a first look at his collaborative creations is finally here.
Arriving in the form of a pop-up experience in London, the Born Pink pop-up looks at Verdy’s signature Vick character and a new character designed exclusively for BLACKPINK, alongside giving fans the opportunity to purchase limited-edition merchandise. Visitors will be able to choose from premium T-shirts, hats, hoodies and accessories — all designed by Verdy exclusively for the event.
Those who purchase an item from the collection will each be given a limited-edition tote bag, also designed by Verdy. As the experience is presented by American Express, cardmembers and a guest will have exclusive access to the event one hour before it opens, and they’ll be able to purchase two exclusive items — a black hoodie and matching sweatpants — that other visitors won’t. Amex cardholders will also have access to a dedicated checkout lane and receive a special sticker to customize their tote bags.
The exclusive capsule has been created by Verdy to complement the global nature of BLACKPINK‘s tour, which spans 22 countries and is set to conclude on August 26. Take a look inside the pop-up above, and head to the address below to check it out for yourself.
BLACKPINK BORN PINK Pop-Up Experience
One Marylebone Road,
London NW1 4AQ, United Kingdom