OUAI

OUAI Permanently Brings Back St. Barts Scalp and Body Scrub
Beauty

OUAI Permanently Brings Back St. Barts Scalp and Body Scrub

The fan-favorite 2-in-1 product is restocked.
624 Hypes

OUAI Introduces Body Cleanser and Crème to Combat Dry Weather
Beauty

OUAI Introduces Body Cleanser and Crème to Combat Dry Weather

Leaving your body rejuvenated whilst locking the skin’s essential oils in place.
974 Hypes

The HYPEBAE Best: Our Editors' Favorite Beauty Products of 2021
Beauty 

The HYPEBAE Best: Our Editors' Favorite Beauty Products of 2021

Including makeup and skincare products we loved this year.
35,022 Hypes

Our Favorite Beauty Products of August 2021
Beauty 

Our Favorite Beauty Products of August 2021

What HYPEBAE editors are using on the face, body and hair.
5,042 Hypes

Elevate Your Space With OUAI's First-Ever Scented Candles
Art & Design

Elevate Your Space With OUAI's First-Ever Scented Candles

Infused with the label’s bestselling scents.
15,418 Hypes

The BAE Bulletin: Here's When and Where to Cop This Week's Best Releases
Footwear 

The BAE Bulletin: Here's When and Where to Cop This Week's Best Releases

From Pharrell’s new adidas Hu NMD, to a Byredo x OUAI collaboration.
2,312 Hypes

Byredo x OUAI's Leave In Conditioner Doubles As Perfume
Beauty

Byredo x OUAI's Leave In Conditioner Doubles As Perfume

Infused with the Swedish brand’s signature “Mojave Ghost” scent.
4,841 Hypes

OUAI's New Pet Shampoo Will Leave Your Fur Baby Fresh and Soft All Day Long
Beauty

OUAI's New Pet Shampoo Will Leave Your Fur Baby Fresh and Soft All Day Long

Perfect for both dogs and cats.
1,745 Hypes

OUAI Taps Its Curl Community To Produce the Ultimate Multi-Use Styling Crème
Beauty

OUAI Taps Its Curl Community To Produce the Ultimate Multi-Use Styling Crème

Formulated to enhance, define and shape your curls.
2,358 Hypes

18 Chic Bath and Shower Products That Make Great Gifts for Your Friends (and Yourself)
Beauty 

18 Chic Bath and Shower Products That Make Great Gifts for Your Friends (and Yourself)

Body scrubs, bar soaps and haircare products that feel almost too luxurious to use.
35,179 Hypes

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