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OUAI
Plus, our top recommendations for the trending alternative to damaging hair dye.
These brands are showing up when and where it counts.
Turning OUAI’s best-selling fragrance into the ultimate “Dedtergent.”
The results were unexpected.
The fan-favorite 2-in-1 product is restocked.
Leaving your body rejuvenated whilst locking the skin’s essential oils in place.
Including makeup and skincare products we loved this year.
What HYPEBAE editors are using on the face, body and hair.
Infused with the label’s bestselling scents.
From Pharrell’s new adidas Hu NMD, to a Byredo x OUAI collaboration.
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