OUAI

10 Beauty Brands That Gave Back to the LGBTQIA+ Community for Pride Month
Beauty

10 Beauty Brands That Gave Back to the LGBTQIA+ Community for Pride Month

These brands are showing up when and where it counts.
2,451 Hypes

OUAI Levels Up Your Boring Laundry Day Routine With Limited-Edition DedCool Collaboration
Beauty

OUAI Levels Up Your Boring Laundry Day Routine With Limited-Edition DedCool Collaboration

Turning OUAI’s best-selling fragrance into the ultimate “Dedtergent.”
6,014 Hypes

I Suffered From a Severely Itchy Scalp Until Trying OUAI’s New Anti-Dandruff Shampoo
Beauty

I Suffered From a Severely Itchy Scalp Until Trying OUAI’s New Anti-Dandruff Shampoo

The results were unexpected.
5,084 Hypes

OUAI Permanently Brings Back St. Barts Scalp and Body Scrub
Beauty

OUAI Permanently Brings Back St. Barts Scalp and Body Scrub

The fan-favorite 2-in-1 product is restocked.
1,254 Hypes

OUAI Introduces Body Cleanser and Crème to Combat Dry Weather
Beauty

OUAI Introduces Body Cleanser and Crème to Combat Dry Weather

Leaving your body rejuvenated whilst locking the skin’s essential oils in place.
1,361 Hypes

The HYPEBAE Best: Our Editors' Favorite Beauty Products of 2021
Beauty 

The HYPEBAE Best: Our Editors' Favorite Beauty Products of 2021

Including makeup and skincare products we loved this year.
1,695 Hypes

Our Favorite Beauty Products of August 2021
Beauty 

Our Favorite Beauty Products of August 2021

What HYPEBAE editors are using on the face, body and hair.
1,707 Hypes

Elevate Your Space With OUAI's First-Ever Scented Candles
Art & Design

Elevate Your Space With OUAI's First-Ever Scented Candles

Infused with the label’s bestselling scents.
17,592 Hypes

The BAE Bulletin: Here's When and Where to Cop This Week's Best Releases
Footwear 

The BAE Bulletin: Here's When and Where to Cop This Week's Best Releases

From Pharrell’s new adidas Hu NMD, to a Byredo x OUAI collaboration.
288 Hypes

Byredo x OUAI's Leave In Conditioner Doubles As Perfume
Beauty

Byredo x OUAI's Leave In Conditioner Doubles As Perfume

Infused with the Swedish brand’s signature “Mojave Ghost” scent.
5,416 Hypes

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