Aries and Malibu's Limited-Edition Capsule Proves There's More Than Meets "AI"
A collaboration reimagining the concept of an endless summer with a post-modern twist.
Aries and Malibu Rum have joined forces to captures the essence of an eternal summer powered by the magic of AI.
The limited-edition collection boasts a fusion of beach and streetwear aesthetics, crafted by Aries’ in-house design team in collaboration with AI powerhouse Omar Karim. Together, they have created prompt-generated campaign assets, including stills and animated graphics, to convey the collection’s inspiration and theme.
At the core of the lineup are two classic Aries tees, one in white and the other hand-dip-dyed in the hues of London’s vibrant streets, both showcasing the Aries x Malibu logo. The rest of the range includes a dip-dyed branded string vest, an airbrush trucker cap and a premium varsity jacket adorned with hand-embroidered patches. To elevate the style quotient, Aries and Malibu have collaborated with London’s Milk & Honey to craft bespoke grillz featuring crystals and gold.
With prices ranging from £40 to £1,200 GBP (approximately $52 to $1,550 USD), the Aries x Malibu limited-edition capsule is exclusively available at Aries’ flagship Soho store in London and their website.
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