Mielle Organics Inks Deal With WNBA as First Textured Haircare Partner
Marking the WNBA’s second major beauty partnership.
Fresh off of the heels of all-star hooper Angel Reese joining the brand as a brand ambassador, Mielle Organics is partnering with the WNBA as the first haircare brand for the women’s basketball league dedicated to textured hair.
“The WNBA is excited to partner with Mielle, a brand that is committed to empowering women and supporting women’s sports,” said WNBA Chief Growth Officer Colie Edison. “This year’s WNBA Live in Las Vegas will not only give us the chance to celebrate our game but also the opportunity to tip off this dynamic partnership with Mielle.” This partnership between Mielle Organics and the WNBA further pushes the brand’s cultural relevance amongst its diverse fanbase — creating more synergy between women athletes and the beauty industry.
Mielle Organics x WNBA partnership is set to launch on Saturday, July 15 at the WNBA All-Star Game in Las Vegas. To come, the bran will host activations at key WNBA events that will be highlighted by the league’s media partners and its social media channels.
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