Art

Mailchimp Explores the Evolution of Email in New Exhibition

‘Email Is Dead.’

1,478 Hypes

Mailchimp Explores the Evolution of Email in New Exhibition

‘Email Is Dead.’

Mailchimp and the Design Museum in London are going back in time, unveiling a new exhibition, Email is Dead.

Despite what the slightly morbid title might suggest, email might just outlive us all as the technological tool has continued to be a mainstay of workplace communication for decades. With its beginnings tracing back to the 1970s, the engaging exhibition imagines what the format might look like in 2070. “As its design and function have evolved, email has outlived cultural movements, technological hardware and countless trends, proving not only its cultural relevance, but also its functionality that continues to stand the test of time,” according to a release by Mailchimp.

The upcoming exhibition is home to immersive rooms that for visitors, including the “email time capsule,” “inbox elixir,” “email therapy machine,” as well as an all too fun “email personality test,” determining if you’re more of an “end every sentence with an explanation point” or “short and sweet” emailer.

“With this exhibition, we’ll present a life-sized reminder of how distinctive, powerful and indispensable email is to life as we know it [...] ultimately answering a question we are often asked: Is email dead? Not even close,” Mailchimp’s CMO, Michelle Taite shared in a statement.

Email is Dead will go on view at the Design Museum in London from September 28 to October 22.

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