





TOILETPAPER's Satirical Fantasies Take Over Mumbai's Nita Mukesh Ambani Cultural Centre
“RUN AS SLOW AS YOU CAN” is on view until October 22.
TOILETPAPER magazine’s bold and surreal exhibition, “RUN AS SLOW AS YOU CAN,” has taken over Mumbai’s Nita Mukesh Ambani Cultural Centre. Founded in 2010 by visual artist Maurizio Cattelan and photographer Pierpaolo Ferrari, the publication is known for challenging reality with its striking visuals that forge paradoxical connections between the real and fantasy worlds.
The showcase, therefore, brings that characteristic otherworldly style to life. Even ordinary elements like walls and fixtures are adorned with the signature TOILETPAPER aesthetic, evoking a “Shiver down the spine,” as Ferrari previously described.
“RUN AS SLOW AS YOU CAN” is divided into four chapters, each delving into themes of desire, gluttony and the profound impact of the digital age on society. Wall-to-wall photo murals and collages blend humans, objects and animals, creating a surreal amalgamation that transports viewers to a dreamlike state, where reality is artistically reimagined and turned on its head.
TOILETPAPER’s “RUN AS SLOW AS YOU CAN” is on view at Mumbai’s Nita Mukesh Ambani Cultural Centre until October 22.
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Nita Mukesh Ambani Cultural Centre
Jio World Centre, G Block
Bandra Kurla Complex
Bandra East, Mumbai, Maharashtra 400098, India