Social Status x Nike Get Into a 'Hustle & Flow' With Nike Attack "Social Currency"
Released alongside short film, “Double or Nothing.”
The release of the upcoming sneaker is accompanied by the second chapter of “The 1st and 15th Story. The riveting short film “Double or Nothing” captures the collective grind and hustle through the lens of a budding Black entrepreneur, striving to transform his candy cash flow into a full-fledged business.
Initially revealed by Philadelphia 76ers player in March, the design boasts a “Pine Green” and “Ivory” colorway, spreading the gleaming, verdant hue across the Swooshes, collars and lower heel overlays. The familiar checkmarks feature tear-away capabilities, revealing a warm “Campfire Orange” shade, adding a fun twist to the sneaker. The bright nature-inspired shade is contrasted by a soft white across the mesh uppers and “Ivory” suede overlays. ” Tongues are co-branded, one side bearing Nike’s insignia, while the other flaunts Social Status’ triangular logo. The entire shoe rests on an “Ivory” midsole and gum sole.
Take a look at the Social Status x Nike Attack “Social Currency” in the gallery above and watch “Double or Nothing” below. The collaborative shoe will prioritize local sneakerheads, dropping at each Whitaker Group store, alongside a global general raffle on the Social Status website, starting on August 14. The Social Status x Nike Attack “Social Currency” will then launch worldwide on August 25 in brick and mortar store, as well as online for $140 USD.
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