Jones Road Beauty New Eyebrow Gel Evokes the Nostalgia of the '90s Brow
Honoring the statement brows of “eyecons” Brooke Shields and Lisa Bonet.
Jones Road Beauty knows that getting full, defined and feathery brows is really easy — all it takes is the right color and formula to make magic happen. With all this in mind, the brand has emerged from “the lab” with a brow gel designed to help you put your best “brow” game forward.
Legendary makeup artist Bobbi Brown built her career on working with strong and confident women with fierce features. She recognizes the importance of highlighting one of the face’s focal points: the brows. “One of my favorite memories as a young makeup artist was working with strong, beautiful women such as Brooke Shields, Lisa Bonet and Andie MacDowell,” Brown says in a press release. “They had these powerful statement eyebrows that were naturally effortless and I loved playing them up as the focal point.”
The Brow Gel fills in, shapes and defines brows to make a statement, featuring a lightweight and silky gel formula with a conditioning effect that prevents stiffness and flaking. The Brow Gel pairs well with the brand’s Brow Pencil, which can be applied first to build up and fill in targeted spots on the brow, such as a gap. The Brow Gel has five shades: Ash, Blonde, Light Brunette, Brunette, Dark Brunette and one universal clear shade.
Retailing for $24 USD, The Brow Gel is available via Jones Road Beauty’s website.
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