Ferragamo Returns to Florence for Fall 2023 Campaign
Shot by Tyler Mitchell.
Ferragamo is making a pilgrimage to Florence as the luxury brand is returning to Italy.
Captured by New York-based photographer Tyler Mitchell, the campaign features Renaissance masterpieces as its backdrop. Among them are Alesso Baldovinetti’s Annunciation, Giovanni Bellini’s Holy Allegory, Paolo Veronese’s Annunciation and Francesco Granacci’s Joseph Going to Prison, joining Botticelli’s Portrait of a Man with a Medal of Cosimo the Elder and Botticelli’s The Annunciation of San Martino alla Scala.
“The Renaissance is hardwired into Florence and Florence is hardwired into Ferragamo,” Davis emphasizes in a statement. “At this time of a new beginning at the house, it made perfect sense to reclaim the cradle of the Renaissance as our spiritual home and to harness the deep, artistic spirit of this city to showcase the new collection.”
Created in collaboration with the Uffizi Gallery, the Italian museum which hosts the artworks. Italian model Vittoria Ceretti commands attention in a dramatic chocolate brown leather trench coat, evoking even more glamor with an equally beautiful Italian Renaissance painting behind her. Elsewhere, she demands respect in a grey suit set, standing in front of Giorgio Vasari’s Portrait of Alessandro de Medici. Meticulously crafted leather bags take center stage, alongside elegant footwear. Artfully draped metallic dresses mimic armor, whereas flowing white gowns evoke an ethereal air. Opulent animal print fur coats harken back to the sheer decadence of the times.
Take a look at Ferragamo’s Fall 2023 campaign in the gallery above.
