Fashion

Lana Del Rey Serves Mother in SKIMS' New Valentine's Day Campaign

The Coachella queen is SKIMS’ latest muse.

3,715 Hypes

Lana Del Rey Serves Mother in SKIMS' New Valentine's Day Campaign

The Coachella queen is SKIMS’ latest muse.

SKIMS always comes out on top when it comes to Valentine’s Day campaigns and this year is no different. Off the back of 2023’s release, which featured The White Lotus stars Beatrice Grannò and Simona Tabasco, Kim Kardashian’s underwear brand is back with another impeccable talent.

This time teaming up with the mother of all mothers, SKIMS has enlisted Lana Del Rey to announce the annual return of its cult-loved Valentine’s shop. Captured by fashion’s favorite photographer, Nadia Lee Cohen, the campaign aims to celebrate Lana’s iconic American glamor while tapping into her cinematic aesthetic and retro style.

“I’ve been a big fan of SKIMS since the beginning, so being featured in their Valentine’s campaign is so exciting,” says Lana Del Rey. “Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”

The Valentine’s offering now includes over 29 limited-edition collections, comprising intimate sets, sleepwear and loungewear styles. Lana is captured in the brand’s best-selling Fits Everybody bodysuit alongside the new Woven Shine dress and heart-print Sleep Set.

Take a look at the new campaign above and head to the SKIMS website to shop.

While you’re here, check out our list of the coolest fashion photographers to follow for inspo.

Read Full Article
Text By
Share this article

What to Read Next

Aries and Reebok Cast a Spell on the Classic Leather
Footwear

Aries and Reebok Cast a Spell on the Classic Leather

Magic lovers unite.
2,071 Hypes

Escape to the Sea With Admiral's Volos FC 2024 Campaign
Fashion

Escape to the Sea With Admiral's Volos FC 2024 Campaign

Introducing Volos FC’s 2024 kit.
1,153 Hypes

JJJJound and New Balance Unveil the Gorpiest 2002R Yet
Footwear

JJJJound and New Balance Unveil the Gorpiest 2002R Yet

The first of its kind to be crafted with GORE-TEX.
6,080 Hypes

Swarovski and Converse Bedazzle the Iconic Chuck 70
Footwear

Swarovski and Converse Bedazzle the Iconic Chuck 70

Adorned with over 1,300 Swarovski crystals.
2,738 Hypes

Netflix Announces ‘Love Is Blind’ Season 6: Here’s Everything We Know
Sex & Dating

Netflix Announces ‘Love Is Blind’ Season 6: Here’s Everything We Know

The hit dating show is back on Valentine’s Day.
958 Hypes

Alice Mushrooms Releases “Happy Ending” Arousal Chocolate
Sex & Dating

Alice Mushrooms Releases “Happy Ending” Arousal Chocolate

“Great sex starts with chocolate.”
5,170 Hypes

Cultnaked Drops First-Ever Valentine's Day Collection
Sex & Dating

Cultnaked Drops First-Ever Valentine's Day Collection

Check out the celeb-approved party wear brand’s latest.
12,010 Hypes

Rhode Wants You To Stay Fresh With Its First Ever Cleanser
Beauty

Rhode Wants You To Stay Fresh With Its First Ever Cleanser

It’s time to transform your skincare routine with the help of Mrs. Bieber.
2,268 Hypes

EB Denim's Pre-Spring 2024 Celebrates Los Angeles Living
Fashion

EB Denim's Pre-Spring 2024 Celebrates Los Angeles Living

Debuting slouchy silhouettes in new washes.
1,397 Hypes

Meet Your Fitness Match in 2024 Thanks to adidas and Bumble
Fashion

Meet Your Fitness Match in 2024 Thanks to adidas and Bumble

Introducing a new interest badge for fitness to combat gymtimidation.
5,107 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.