Fashion

Pamela Anderson Is Fresh-Faced for Proenza Schouler's Spring 2024

Exploring a minimal new approach to beauty.

6,132 Hypes

Pamela Anderson Is Fresh-Faced for Proenza Schouler's Spring 2024

Exploring a minimal new approach to beauty.

Pamela Anderson is officially the newest face of Proenza Schouler, starring in the brand’s Spring 2024 campaign.

Not long ago, Anderson explained her decision to stop wearing makeup (not that she needed to, of course) after a slew of bare-faced public appearances in and around Paris Fashion Week. In an interview, the model explained that her make-up artist, Alexis Voguel, died of breast cancer in 2019 and since then, Anderson didn’t feel comfortable wearing makeup without Voguel by her side.

Since then, Anderson has been exploring a more fresh-faced, raw approach to beauty, and now — the iconic model is starring in Proenza Schouler’s campaign, spotlighting the brand’s signature silhouettes with a refined, minimalistic touch. Captured wearing tailored suiting, cozy puffer jackets and elegant evening gowns, Anderson appears in the campaign lensed by Davit Giorgadze, with makeup by Cyndle Komarovski.

Take a look at Pamela Anderson for Proenza Schouler above, and head to the brand’s website to shop the collection.

In other news, Iris Law debuts Stella McCartney’s new skiwear line.

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