Ambika Mod and Ayo Edebiri Lead LOEWE's SS25 Pre-Collection Campaign
Alongside ‘Baby Reindeer’ star Richard Gadd and ‘One Day’ actor Leo Woodall.
LOEWE‘s Spring/Summer 2025 pre-collection campaign just dropped, and it’s possibly the most exciting roster of talent the brand has tapped up so far. Featuring One Day stars Ambika Mod and Leo Woodall, the campaign also spotlights The Bear‘s Ayo Edebiri and Baby Reindeer‘s Richard Gadd — to name a few.
Continuing the brand’s legacy of supporting creative talent across the arts, the campaign sees renowned photographer Juergen Teller explore the “duality between talent and personality.” Shot against a backdrop of human stereotypes like ballroom dancers, scuba divers, bodybuilders and biker gangs, the imagery follows a spontaneous yet intentional approach through whimsical poses and unexpected combinations.
Menswear silhouettes take inspiration from Americana, while the womenswear offering favors classy styles and timeless designs. Adding a touch of playfulness is this season’s footwear, comprising furry pumps, sandals and boat shoes captured through still-life images. As usual, Teller’s distinctive lens twists the typical, studio-shot imagery into something humorous and surreal.
Take a look at the new campaign above, with the SS25 pre-collection landing in stores and online on November 14.
In other news, GANNI and Barbour are back for round three.
