'The Traitors' Star Gabby Windey Tops the GCDS "Hottie Index" for FW25
The new campaign features a series of sultry portraits of the reality TV star.
The Traitors star Gabby Windey is the newest GCDS muse, featuring in the brand’s Fall/Winter 2025 portrait series. Dubbed “The Hottie Index,” the new release captures Windey in New York, lensed by photographer Diego Villagra Motta.
Starring in a series of playful and sultry portraits, Windey embodies the core themes of the FW25 collection: confidence and charisma.
The offering itself ranges from dark gothic aesthetics to fierce animal prints and the return of the signature Pole Boots. Elsewhere, the collection debuts a new and improved version of the GCDS Comma Notte Bag. Transforming the new season styles into “extensions of her own presence,” the campaign imagery features logo-clad loungewear, chic leopard print mini-dresses and edgy graphic hoodies.
Take a look at Windey for GCDS above, and head to the brand’s website to shop the first instalment of its FW25 collection.
In other campaign news, Lucky Blue Smith stars in Burberry’s newest release.
