LOEWE and On Drop Their First-Ever, Co-Designed Sneaker
Introducing the Cloudsolo, accompanied by a clothing line.
LOEWE and On are so back, merging high fashion with high performance in their latest collaboration. This season, the duo unveils their first-ever, co-designed sneaker: the Cloudsolo, a limited-release shoe that captures the essence of both brands’ design DNAs.
Craft meets tech in the Cloudsolo’s sleek construction. The sneaker features LOEWE’s signature pebble toggle sitting alongside On’s performance-engineered mesh, woven with semi-translucent yarns, while adjustable elastic laces feature the co-branding. In true LOEWE style, the shoe is available in vibrant colorways, including turquoise, orange and lime green that will make any workout feel more fun, while cool, neutral tones are available for the minimalists. Also returning is the Cloudtilt, updated in two new denim-inspired colorways. Featuring a knitted mesh sock upper and a branded heel tab, the sneaker is ready to slip between gym sessions and off-duty days.
The footwear drops alongside the Fall/Winter 2025 ready-to-wear collection that taps into performance technology, while featuring luxury style hints. For LOEWE fans, you’ll find a flocked anorak inspired by the brand’s runway looks, alongside cargo pants and outerwear that was made to get you through the chaos of urban living. Rush hour commutes, sudden downpours and the non-stop hustle are no match for these pieces.
The campaign features a film shot by American photographer Ryan McGinley, directed by Bleunuit and starring dance company MazelFreten with movement direction by Ash Rucker. Check out the campaign stills above to see the pieces in action.
The collection will be available in stores and via the On website from October 16.
In other news, check out the latest collab from JW Anderson and UNIQLO.
