Rina Lipa Fronts GCDS' First-Ever Perfume
The brand has unveiled “Morso.”
GCDS is entering the fragrance space for the first time with “Morso,” a gourmand Eau de Parfum fronted by Rina Lipa. In Italian, the word means “bite,” and it’s also the name of the brand’s signature sculptural heel created by Creative Director Giuliano Calza, which the brand says inspired the scent’s theme of following your instincts.
Developed over two years with perfumer Angéline Leporini, the unisex fragrance promises to balance richness with a darker edge. It opens with juicy dates, roasted hazelnut and rum before moving into honeyed jasmine and amber, then finishes with creamy vanilla and incense. The brand says the scent starts sweet and turns bolder, much like a late-night craving. That contrast carries into the campaign, which Daniel Sannwald shot in London to explore temptation and provocation.
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The bottle takes its shape from the heel, with a metallic gold structure that wraps the glass and is finished with fang-like details. The new fragrance comes in four sizes, including a travel spray designed to attach to a bag as a charm, tying into GCDS’ “Toys for Adults” concept.
“Morso” ranges from €39 EUR to €120 EUR and is available for purchase on the brand’s website.
In other news, GUIZIO launched its first-ever perfume.
