Samsøe Samsøe Dropped a Capsule Co-Designed by Madeline Argy
“I’ve always been drawn to pieces that feel effortless, things you can throw on without overthinking.”
Internet It-girl Madeline Argy is taking her partnership with Samsøe Samsøe to the next level. After becoming the Scandinavian brand’s first-ever ambassador back in 2025, Argy officially stepped into the role of co-designer for an exclusive, seven-piece capsule.
Inspiration struck during her very first shoot with the brand, where she fell in love with the power of easy layering. The result is a quietly confident lineup consisting of two tops, two dresses, two skirts and a cap made for chucking on as an everyday accessory.
“I’ve always been drawn to pieces that feel effortless, things you can throw on without overthinking,” Argy shared. “We obsessed over the small details, so every piece feels intentional, but never precious.”
Shot inside a sparsely furnished New York apartment, nodding to her recent big move to the Big Apple, the campaign embodies a calm, undone energy. The collection keeps branding subtly tucked inside, letting soft grey, champagne, pastel and natural tones take center stage alongside classic checks and stripes.
It’s versatile and built to be reached for again and again. The Samsøe Samsøe x Madeline Argy collection is now available via the brand’s website.
In other news, Casablanca’s FW26 campaign takes us through the streets of Cairo.
