LOEWE and On Just Followed Three Artists For Their Latest Campaign
Taking the collaboration off the beaten track.
LOEWE and On are taking their collaboration off the beaten track. For Fall/Winter 2026, the duo returns with a new collection of footwear and clothing rooted in movement, creativity and the great outdoors, bringing together Swiss performance engineering and the Spanish house’s experimental approach to design.
Shot by Rosie Marks, the accompanying campaign follows three artists, Joan Jonas, Martine Syms and Tarek Atoui, through the environments that shape their creative practices, from forest paths to city streets. Through a series of films and images, the artists explore how movement fuels curiosity and feeds back into their work, making a case for getting out of the studio and into the world.
Leading the footwear lineup are two new silhouettes: the Cloudsolo Hiker, which reworks traditional hiking shoes with a chunky lugged sole and marble rubber detailing, and the Cloudtilt Cosmic, a sleeker evolution of the original Cloudtilt with a sculpted CloudTec Phase sole. Both arrive in a range of earthy neutrals and brighter shades, including red, lilac and orange.
Elsewhere, technical parkas, puffers, cargo trousers and performance separates bring LOEWE’s signature attention to form and material into functional outdoor dressing. Multicolored Swiss Alps prints add a playful finish to selected pieces.
The LOEWE and On collection launches October 15 via the LOEWE and On websites.
