Marc Jacobs Merges Art and Fashion for FW25
Featuring the first Chinese model featured by the brand, Xiao Wen Ju.
Marc Jacobs presents its Fall/Winter 2025 collection with a lesson in cultivating joy.
Titled “JOY,” the new release features “an expansive, season-long campaign that redefines fashion as a bold expression of self,” the brand shares. “Inspired by Marc’s runway notes, the Fall 2025 JOY campaign merges fashion with art, experience and storytelling.”
Lensed and directed by Nick Newbold and styled by Stella Greenspan, the campaign spotlights the first-ever Chinese model to pose for the brand, Xiao Wen Ju. The imagery also includes model Mona Tougaard and actor-slash-model Diana Silvers.
The campaign delivers 15 seconds of dopamine, featuring a whimsical Silvers on NYC playgrounds, restless at a coffee shop and eventually, back at home — in her Marc Jacobs sneakers.
In the campaign imagery, Wen Ju stuns in front of artist David Shrigley’s satirical artwork holding the Marc Jacobs Cristina Satchel. “Tougaard is featured with The Suede Dakota Satchel set to the backdrop of Derrick Adams’ iconic artwork.” Elsewhere, “Silvers starts her day with The Cristina Tote, as Hattie Stewart’s bold artwork makes a cameo on the morning paper.”
Take a closer look at the fun campaign above and shop on the brand’s website.
In other fashion and art news, meet the Dinner Bag that you can dine on.
