Kaia Gerber Fronts a Cozy JW Anderson x UGG Campaign
Bringing the brand’s iconic loafer silhouette to winter boots.
JW Anderson is officially teaming up with UGG, unveiling an intimate new campaign fronted by Kaia Gerber and musician Dev Hynes. In true Jonathan Anderson fashion, the cross-disciplinary casting effortlessly blends the realms of style, film and sound against a serene domestic backdrop.
The visual narrative embraces quiet domesticity, showcasing how elevated, sculptural staples harmonize with UGG’s comfort-first aesthetic. The collaboration meshes JW Anderson’s loafer design with UGG’s classic suede and sheepskin, arriving in seasonal earth tones across boots and slip-ons.
Lensed by twin photography duo Tanya and Zhenya Posternak, the imagery captures the duo navigating quiet rituals of everyday life. The campaign blurs the boundaries between casual loungewear and intentional cold weather dressing. Gerber and Hynes are seen lounging in key ready-to-wear highlights from JW Anderson’s latest collection, including cozy argyle knit sweaters, sleek leather outerwear and the brand’s signature twisted denim silhouettes.
The JW Anderson x UGG collection is available to shop now on the JW Anderson and UGG websites and select retailers.
In other news, adidas and Wales Bonner launched their newest collaboration.
