Jude Bellingham Strips Down to the Basics for Calvin Klein
Debuting the new Icon Cotton Stretch collection.
Calvin Klein has tapped global football sensation Jude Bellingham as the newest face of its signature underwear line. Making his debut for the heritage American label, the midfielder stars in a raw, magnetic campaign spotlighting the brand’s Icon Cotton Stretch collection and celebrating “the icon underneath.”
Captured on location in Madrid, the visual series strips away distractions to spotlight Bellingham’s unmistakable confidence. Set against a simple backdrop, the Real Madrid star brings his natural swagger to life, including a nod to his iconic on-pitch celebration while clad in classic Calvin Klein silhouettes.
“I really enjoyed working on this campaign,” Bellingham shared in a press release. “I liked the idea of ‘the icon underneath’ — that confidence starts with feeling comfortable in yourself. Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way.”
Throughout the imagery, Bellingham showcases staples including the classic Boxer Brief, Low Rise Trunk, Hip Brief and Slim Boxer, each engineered from a soft, flexible cotton stretch blend built for all-day comfort and support. He also debuts the new Icon Cotton Stretch Shine Trunk, which elevates the label’s signature Infinity Bond logo waistband with a sleek, high-shine finish.
The new Calvin Klein Icon Cotton Stretch collection is available to shop now on the Calvin Klein website and select retailers.
