UGG Is Gifting Us the Feeling This Holiday Season
With a campaign starring JT, Megan Skiendiel and more.
Spotted something under the tree already? It must be UGG. The Southern California brand is turning up the cozy factor this holiday season with its playful new campaign, “Gift the Feeling,” tapping into the internet’s favorite viral trend of deceptive gift wrapping.
Serving as the latest chapter of the brand’s “Born to Feel” platform, the campaign assembles a powerhouse lineup of cultural tastemakers: rapper JT, KATSEYE’s Megan Skiendiel, Puerto Rican hitmaker Lunay and chart-topping artist Yeat. Together, the crew hosts a chaotic, high-energy holiday gathering where unwrapping presents is half the thrill. Lunay cracks open a banana-shaped box to uncover plush UGG socks, while Megan lounges in the knee-high Après City Tall boots before unwrapping a feline-shaped box hiding the pillowy Elea Fluffed Slip-On. Nearby, Yeat attempts to catch a breather in the rugged Classic Mini Outpost before revealing his own pair from a truck-shaped disguise and JT makes the iconic Classic Mini the star of the room.
Beyond the cheeky packaging, the seasonal drop features a stacked lineup designed to carry you through winter in style. Highlights include the street-ready Classic Tread Fluffed Boot equipped with an outdoors-ready Vibram sole, the dramatic, extra-slouchy Classic Ultra Tall Boot, and the statement-making, faux-fur Heritage Utility Grizz.
The UGG Holiday 2026 collection is available now on the UGG website and select global retailers.
In other news, JW Anderson and UGG launched a cozy campaign starring Kaia Gerber.
