French Riviera Chic Meets Malibu Cool in This Jimmy Choo Campaign
Complete with raffia textures and gingham prints.
Jimmy Choo just dropped its latest campaign, and it’s channeling French Riviera fantasy with a Malibu twist. Titled “Paradise Cove,” the visual story leans into sun-drenched skin, barefoot beach walks and that salty ocean glow.
More than a seasonal release, the Riviera 2026 campaign captures a full mood. It’s less about individual pieces and more about an effortless, escapist attitude where classic seaside glamor is reworked for today. Raffia textures and gingham prints anchor the collection, reimagining old-school Côte D’Azure style through a softer, more contemporary lens.
Leading the lineup is the LISS sandal, a barely-there silhouette finished with a micro heel, gingham wrap detailing and a delicate bow, a subtle nod to vintage foulards tied onto handbag handles. The LIVI wedge and pump echo that same detail, bringing a feminine, polished touch that feels equal parts playful and refined. Elsewhere, the BAY flat stands out for its focus on texture and craftsmanship. With hand-finished frayed edges and a flecked canvas upper, it’s designed for versatility, equally at ease on sandy shores or warm city streets.
Accessories round out the capsule with new-season updates, including the Riviera Tote Mini in woven raffia with fringing, alongside returning silhouettes refreshed in tactile, summer-ready finishes. Blurring the line between Euro summer nostalgia and laid-back Malibu cool, “Paradise Cove” is all about dressing for golden hour, wherever you are.
Take a look at the dreamy campaign above and head to the Jimmy Choo website to shop the capsule.
In other news, check out this denim collab with GUESS JEANS and HYSTERIC GLAMOUR.
