Lily Allen Is the New Face of Intimissimi
Launching the brand’s SS26 collection in her debut campaign.
Your favorite West End Girl just got a new gig, and this one is going to be on high streets everywhere. Lily Allen is the newest face of Intimissimi in the U.K., bringing British charm to the Italian lingerie brand. Forget a little black dress. Allen’s first campaign for the brand is how you do revenge dressing right.
The singer’s Intimissimi debut is lined with soft satin and lace. Styled in some of the brand’s new lingerie from the Spring/Summer 2026 collection, Allen makes a stunning picture in shades of baby blue, black and ivory. The looks range from balconette bras and matching underwear to smooth slip dresses with subtle, cross-over lace detailing.
In a press release, Allen shared her excitement to join the brand, saying, “I’ve always been in love with Italy and the Italian dedication to elegance and style. Intimissimi isn’t just a label, it’s a staple of Italian fashion and I was thrilled to be asked to be the brand’s ambassador. They truly treat every piece as special. My absolute favourite style is an underwired bra with a sheer cup. I love the structure and support of a comfortable wire for a busy day but that sheer finish is my true non-negotiable”
The SS26 collection is available to purchase now on the Intimissimi website.
In other news, Miaou and Etam dropped a lingerie collaboration.
