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Emily Ratajkowski and Kate Moss Star in Gucci's New Bag Campaign

Showcasing the new Giglio and Borsetto silhouettes.

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Emily Ratajkowski and Kate Moss Star in Gucci's New Bag Campaign

Showcasing the new Giglio and Borsetto silhouettes.

Kate Moss and Emily Ratajkowski are firmly cementing their status as Gucci girls. Fresh from Demna’s runway debut, the models now star in Gucci‘s latest campaign, showcasing the new Giglio and Borsetto bag silhouettes.

Exploring “the instinctive connection that forms between object and desire,” the new campaign aims to spotlight the House’s handbags and their endless appeal, capturing both bags in portraits lensed by Mert and Marcus. Moss appears with the Borsetto (available in GG canvas, brown suede and black leather), while Ratajkowski embodies the Giglio silhouette in dark brown, black and the classic GG canvas.

Pictured in full Gucci ensembles that aim to represent the identity and feel of each bag, the models also star in videos directed by Bardia Zeinali.

Take a look at the new campaign above and head to the Gucci website or its flagship stores to shop the new bag silhouettes.

In other fashion news, Willy Chavarria just announced a collaboration with Zara.

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