Hollister’s Summer Collection Drops Just in Time for Grad Szn
As high school seniors prepare for their grand exit, the retailer celebrates the milestone moment with the campaign and collection, “Time Of Your Life.”
It’s almost that time of year that every high school senior is waiting for – graduation season. The clock is ticking, and they can’t wait to toss their caps, bid farewell to their teachers and embrace a new era of independence and identity, all with the help of Hollister.
As senior end-of-year festivities approach, Hollister is all in for the fun-yet-formative affair with its “Time of Your Life” collection and campaign, featuring current high school seniors and members of the retailer’s creator collective, The Hollister Style Hub. Reflecting on the trajectories of their teenage years from friendships and firsts to their final days in their school hallways, the campaign captures the whirlwind of emotions it all comes with in the “Time Of Your Life” music video.
With the creative chops of filmmaker Natalie Simmons and the velvety vocals of singer-songwriter Gigi Perez, Hollister reimagined Green Day’s hit single “Good Riddance (Time of Your Life)” with a live recording and an original full-length music video. Staying true to the retailer’s status quo of weaving music into its identity and celebrating life’s unforgettable moments, the visual follows high school seniors as they reminisce on their favorite moments and prepare for what’s ahead. .
Throughout the four-minute clip, we get a closer look at select items from the “Time of Your Life” collection, with various pieces sporting subtle nods to senior year, including design details such as “Class of,” “2026” and “Senior.”
To see the “Time of Your Life” collection and campaign music video, check out the galleries above.
