Kelly Rowland Taps Into Y2K Nostalgia With Her New Lancôme Campaign
The singer’s red hair revival is the ultimate throwback to celebrate 25 years of “Juicy Tubes.”
Lancôme is celebrating 25 years of its bestselling “Juicy Tubes” High-Shine Lip Gloss with a nostalgic campaign that showcases iconic celebrities who are “transcending generations,” including singer Kelly Rowland. Best known for being a member of Destiny’s Child and her solo career, she’s channeling her unforgettable flipped-out red bob from the “Dilemma” music video with Nelly that premiered over 23 years ago — feel old yet?
The candy-scented lip gloss was a must-have for every makeup lover back in the day, thrown in every purse for daily application. Easy to apply, the clear tube squeezes out product effortlessly. When wearing “Juicy Tubes,” expect intense shine that lasts.
The product’s shades include “Pure,” Spring Fling,” Miracle,” “Marshmallow Electro,” Magic Spell” and “Hallucination,” which range in shimmery and creamy hues, from clear to pink.
Make sure to stay tuned as the brand is not done just yet — it’ll be revealing more icons in the next week alongside Rowland, including Ed Westwick (who channeled Chuck Bass) and Paris Hilton (who threw it back to her Simple Life era). You can watch Rowland’s campaign video below.
View this post on Instagram
Lancôme’s “Juicy Tubes” High-Shine Lip Gloss retails for $25 USD and is available on the brand’s website as well as Ulta.
For more beauty news, check out our coverage of Jenna Ortega’s new role with Dior Makeup.
