Paris Hilton Wants to "Benjamin Button" Your Entire Skincare Routine
We caught up with the heiress, DJ and brand founder to hear more about her new beauty line, Parívie.
If anyone was going to launch a skincare line, it’d be a wellness-obsessed heiress with a red light bed in her house and a custom crystal-covered cryo mask — naturally, this person is Paris Hilton. Nearly three years in the making, Parívie is the passion project she’s been quietly perfecting behind the scenes, while balancing being a new mother and a DJ who tours worldwide.
Equal parts luxurious and clinical, the line is rooted in custom actives, custom ingredients and the kind of glam only Hilton could bring to the beauty world. From day one, she’s been hands-on with every formula, working closely with co-founder Alexandra Marsh to build the brand from the ground up. The result? A range that feels like a easy-to-use ritual and delivers serious results — wrapped up in a hot pink bottle, of course.
We caught up with Hilton to talk about Parívie’s launch, her at-home “sliving spa” and the product she created to combat tech neck before it ever trended on TikTok.
On the brand’s beginnings
I’ve always been obsessed with skincare. Alex [Parívie's co-founder] and I had our first meeting almost three years ago now. It’s been such a fun process creating the skincare line of my dreams. I’m so proud of the formulas, which were all built from the ground up. The results have been incredible and it’s been very exciting. I’m involved in every part of it, living in these formulas since the beginning.
On the brand’s mission
From the start, we knew this had to be about more than just “Paris Hilton.” While it was the starting point, we wanted the brand to stand for something deeper, infusing innovation and confidence into every formula. The goal was to create something that felt beautifully unapologetic and empowering. We live fast-paced, connected lives and I wanted these products to offer a moment of ritual and confidence. That energy is built into each formula. All the products are clinically tested to feel amazing on the skin and deliver incredible results.
On her favorite products
I truly love all of the products, but if I had to pick one, it would be the “That’s Tight” Plumping Vitality Serum. It’s the ultimate multitasker—it tightens, lifts and includes our exclusive “inPHinite Youth Technology.” That ingredient is designed to boost the efficacy of everything else in the formula. It helps build collagen and elastin, targets fine lines and dark spots… it does everything. We wanted it to feel like the Benjamin Button of skincare — how do we bottle that effect?
Another one I’m proud of is the “That’s Firm” Contouring Neck Treatment. It was the first product we started formulating. We created something that addressed “tech neck” (something we all suffer from) and you can feel the tightening effect as soon as you apply it — it’s amazing.
On who inspires her
My mom has always been my biggest inspiration in so many ways. She’s been obsessed with skincare for as long as I can remember. She taught me her routine when I was just eight years old and always emphasized the importance of staying out of the sun.
On why wellness is important to her
Yes, definitely. I built a spa in my house — it’s called “The Sliving Spa.” It’s filled with top medical-grade machines and equipment. Some of my favorites include the cryotherapy chamber, the oxygen chamber and a full-body red light bed called the “Neo Light.” I also love using different beauty devices — I bling mine out in all pink crystals.
On the brand’s future
This is just the beginning. I see Parívie becoming a full lifestyle brand. We already have new products in the works and there’s so much innovation to come — especially in skincare. I’m excited about what’s next.
For more founder interviews, check out our conversation with tattoo artist Bang Bang.
