“It’s time to go back to the baseline.”
In 2023, why is this still a “call out?”
Here’s everything we know about the quiet rebrand.
Evoking raw emotions of a Jane Austen-esque written love letter.
Reimagining the brand’s signature fragrance with a familiar twist.
With model Paloma Elsesser starring as the face of the brand’s inaugural campaign.
For those who want the same retinol results without the extra fuss.
Giving grown and sexy vibes — as she only should.
The scent will instantly tap into your imaginative senses.
Complete with new chest-length tresses.
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