Cardi B Is Launching a Haircare Line
Beauty

Cardi B Is Launching a Haircare Line

To educate people about “Afro-Latina” hair.

Maybelline Names K-Pop Group ITZY Global Spokesmodels
Beauty

Maybelline Names K-Pop Group ITZY Global Spokesmodels

Promoting self-love, individuality and self-expression.

Our Favorite Beauty Products of March 2021
Beauty

Our Favorite Beauty Products of March 2021

HYPEBAE editors share their most-loved makeup and skincare of the month.

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.
Beauty

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.

Introducing the label’s “Rouge Holic” lipstick collection.

Benefit Cosmetics Unveils New Makeup Setting Spray Dubbed POREfessional: Super Setter
Beauty

Benefit Cosmetics Unveils New Makeup Setting Spray Dubbed POREfessional: Super Setter

Designed to prevent makeup from fading or smudging underneath your face mask.

Kosas Launches Vegan Eyebrow Grooming Collection
Beauty

Kosas Launches Vegan Eyebrow Grooming Collection

Meet “Brow Team.”

Here's Why You Should Use Toner on Your Armpits, Too
Beauty

Here's Why You Should Use Toner on Your Armpits, Too

The skincare essential isn’t just for your face.

innisfree Introduces Multipurpose Oil Control Powder
Beauty

innisfree Introduces Multipurpose Oil Control Powder

Housed in adorable compacts designed by homeware brand Dinotaeng.

Pregnancy-Safe Skincare: What You Need To Know When Choosing Beauty Products, According to a Doctor
Beauty

Pregnancy-Safe Skincare: What You Need To Know When Choosing Beauty Products, According to a Doctor

From the best treatments to use, to skincare ingredients to avoid.

Dior Makeup Takes Inspiration From Desert Dunes for Summer 2021 Collection
Beauty

Dior Makeup Takes Inspiration From Desert Dunes for Summer 2021 Collection

Eyeshadow palettes, bronzers, lip products and more.

Lily-Rose Depp Debuts Chanel Beauty's Latest Lipstick Collection, Rouge Coco Bloom
Beauty

Lily-Rose Depp Debuts Chanel Beauty's Latest Lipstick Collection, Rouge Coco Bloom

A long-lasting formula that keeps the lips hydrated.

Want a Tattoo Without the Commitment? Try Ephemeral, a Made-To-Fade Tattoo Studio
Beauty

Want a Tattoo Without the Commitment? Try Ephemeral, a Made-To-Fade Tattoo Studio

Co-Founder Josh Sakhai explains how Ephemeral’s disappearing ink works.

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