Editorial


HYPEBEAST. Driving Culture Forward

The HYPEBAE Beauty Consumer Survey Is Now Live
Beauty 

The HYPEBAE Beauty Consumer Survey Is Now Live

Take our survey for a chance to win a vintage Prada backpack.
729 Hypes

How Nike Became the Real MVP in Women's Football
Entertainment 

How Nike Became the Real MVP in Women's Football

The brand’s domination of the 2019 Women’s World Cup is more than just good marketing.
260 Hypes

Here's What Sneaker You Should Be Wearing, According to Your Zodiac Sign
Footwear

Here's What Sneaker You Should Be Wearing, According to Your Zodiac Sign

What’s yours?
2,874 Hypes


The 5 Best Lip Glosses to Add to Your Makeup Collection
Beauty 

The 5 Best Lip Glosses to Add to Your Makeup Collection

From Glossier to Dior Addict.
650 Hypes

The Best Celebrity Style This Week: Emily Ratajkowski, Beyoncé and More
Fashion 

The Best Celebrity Style This Week: Emily Ratajkowski, Beyoncé and More

EmRata swaps her biker shorts for this season’s must-have bottoms.
1,385 Hypes

The Backlash over 'Little Mermaid' Casting Shows Exactly Why We Need a Black Ariel Today
Entertainment 

The Backlash over 'Little Mermaid' Casting Shows Exactly Why We Need a Black Ariel Today

She’s part of our world and we’re here for it.
2,958 Hypes


5 Things to Know About Hunter Schafer From HBO's High School Series 'Euphoria'
Entertainment 

5 Things to Know About Hunter Schafer From HBO's High School Series 'Euphoria'

The rising actress is also an artist and a model.
2,509 Hypes

BAEwatch: Amaal
Entertainment 

BAEwatch: Amaal

The Toronto-based R&B artist releases her debut EP, ‘Black Dove.’
3,769 Hypes

The 5 Best Hyaluronic Acid Serums For Dewy, Younger-Looking Skin
Beauty 

The 5 Best Hyaluronic Acid Serums For Dewy, Younger-Looking Skin

Featuring picks from The Ordinary, Glossier and more.
6,021 Hypes

The 7 Biggest K-Pop Companies You Need to Know
Entertainment 

The 7 Biggest K-Pop Companies You Need to Know

From pioneers like SM Entertainment to PSY’s new label, P Nation.
889 Hypes

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