“Music and self-expression are so important to me, so my collaboration with Beats was the perfect fit,” says the K-pop star.
The new campaign takes inspiration from the biggest events in the UK this summer, from the Euros to the General Election.
Lensed by none other than Elizaveta Porodina.
Dive into the brand’s kinkiest campaigns and collections.
With a color palette inspired by the desert sun and skies.
Leopard print is officially back.
The new collaboration is available now.
Featuring new styles, colorways and prints.
Metallic, translucent and jelly — what more could you want?
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