Fashion

It's a Voting Girl Summer According to Offside Outlet

The new campaign takes inspiration from the biggest events in the UK this summer, from the Euros to the General Election.

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It's a Voting Girl Summer According to Offside Outlet

The new campaign takes inspiration from the biggest events in the UK this summer, from the Euros to the General Election.

Rising streetwear label Offside Outlet is gearing up for a summer of sports and politics, releasing a new campaign that aims to explore the tribalism surrounding football fandom and party politics. Releasing just ahead of the UK‘s General Election next month and while the Euros are in full swing, the collection features a slew of footwear collaborations with Made Black Studios, resulting in a custom samba silhouette and new sneaker heels.

The sneaker heels aim to pay homage to the anniversary of the cult-loved adidas silhouette, the Predator, while the new Sambas are crafted with actual parts from this year’s Euros football. The campaign showcases the new collection in a playful, tongue-in-cheek style that looks to explore themes of identity and belonging.

Take a look at the new campaign above and head to the Offside Outlet website for more information.

While you’re here, read our interview with Squarespace CMO Kinjil Mathur about mentorship and inclusivity.

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