Sex & Dating

A Look Back at Diesel's Most Sex-Positive Moments

Dive into the brand’s kinkiest campaigns and collections.

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Creative director Glenn Martens joined Diesel in 2020, yanking the fashion brand out of its then-stale presence. What came from it? The kinkiest f-cking brand you’ve ever seen. From literal campaigns housed in “porn paradise” to its custom dildo invites to Milan Fashion Week, Martens’ joining of Diesel revolves around one word: sex-positivity.

Sex-positivity joined the world through the likes of hippies and gender studies professors in the 1970s. As for the world of fashion, sex-positivity has long been looming underneath the surface, with many designers tapping its influence — but not paying homage to the deep, kinky roots of its favorite materials and trends. For example, 2022’s obsession with “fetishcore.” Martens, on the other hand, has made sex-positivity Diesel’s mantra — cue its tagline “For Sucsexful Living.” This not only revived the brand’s influence, but elevated its clientele from stale, to chic, It girl.
fashion diesel collections campaigns Milan fashion week spring summer 2023 fall winter 2023 2024 sex positivity tom of Finland durex lelo sexual wellness

To bring its “sucsexful” era to life, Martens straddles a kinky balance of cheeky campaigns, sexy silhouettes and raunchy runways.

For our favorite sex-positive moments by Diesel, keep scrolling.

Diesel x LELO Sex Toy Collab

Diesel x Tom of Finland Kinky Pride Collab

SS23’s Inflatable Orgy Installation

SS23 Butt Plug Invitation

SS23 Pleasure Island Porn Campaign

fashion diesel collections campaigns Milan fashion week spring summer 2023 fall winter 2023 2024 sex positivity tom of Finland durex lelo sexual wellness

Diesel x Durex Condom Collab

fashion diesel collections campaigns Milan fashion week spring summer 2023 fall winter 2023 2024 sex positivity tom of Finland durex lelo sexual wellness

FW23 Condom Mountain

 

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Find the “D” Campaign

In other news, take a look at Mugler’s most provocative and fetishistic designs.

This article was originally published on February 20, 2024.

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