Fashion

The New Cou Cou Intimates Collection Is a Summer Must-Have

Featuring new styles, colorways and prints.

5,859 Hypes

The New Cou Cou Intimates Collection Is a Summer Must-Have

Featuring new styles, colorways and prints.

It-girl label Cou Cou Intimates just dropped the first instalment of its “Summer of Intimates” campaign, kicking things off with Chapter One: Road Trip. Shot in California by Lauren Leekley, the campaign introduces new hues of classic styles alongside the new core collection, Cotton Jersey.

Reimagining signature Pointelle styles, the collection is crafted from 100% GOTS-certified organic cotton and arrives in hues of bright red, black and white. Celebrating female friendship, freedom and adventure, the campaign takes us on a journey through Joshua Tree.

Showcasing the brand’s first-ever Mini-Skirt, the collection also includes a new thicker-strapped Tank Top, halter top, Teeny Tiny Shorts — each crafted from the brand’s iconic pointelle fabric. As the brand gears up for drop two, the collection is set to expand with the release of the “Blue Fields” print, arriving across the Cami, the Short, Cami Slip and underwear. Elsewhere, the collection will include the Teacup Bralette and the Brazilian — both fusing comfort, cuteness and sexiness.

Check out the first instalment of the campaign above and head to the Cou Cou website to shop.

While you’re here, check out our favorite pairs of jorts to wear this summer.

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