Fashion

BLACKPINK's Jennie Introduces Beats' New Solo Buds

“Music and self-expression are so important to me, so my collaboration with Beats was the perfect fit,” says the K-pop star.

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BLACKPINK's Jennie Introduces Beats' New Solo Buds

“Music and self-expression are so important to me, so my collaboration with Beats was the perfect fit,” says the K-pop star.

Beats just announced its all-new Solo Buds true wireless earphones along with a new iteration of its most popular headphones: the Beats Solo 4. To celebrate the launch, they’ve tapped none other than BLACKPINK member Jennie, to front a new campaign spotlighting their latest release.

“Music and self-expression are so important to me, so my collaboration with Beats was the perfect fit,” the K-pop star says in a statement, adding, “I love my Beats Solo Buds. They’re so cute and portable and allow me to immerse myself in music everywhere I go.”

The new earphones fuse comfort and premium audio quality in their tiniest form yet, delivering impressive sound with up to 18 hours of battery life. The new buds also boast USB-C charging and one-touch pairing for iOS and Android users and arrive in four premium colorways of “Matte Black,” “Storm Gray,” “Arctic Purple” and “Transparent Red.”

Similarly, the new Beats Solo 4 Headphones feature personalized spatial audio, dynamic head tracking and UltraPlush cushioning, along with up to 50 hours of battery life. Arriving in three hues, the headphones are now available in “Matte Black,” “Slate Blue” and “Cloud Pink.”

Take a look at Jennie in the new campaign above and head to Apple to purchase its dynamic new release.

In case you missed it, Rihanna is Dior’s new J’adore ambassador.

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