HOKA

HOKA Lands Olympic Gold With Suni Lee as Its New Brand Ambassador
Footwear

HOKA Lands Olympic Gold With Suni Lee as Its New Brand Ambassador

While also launching the latest Bondi 9 road-running shoe.
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Nicole McLaughlin, Rihanna and Peggy Gou Shine in 2024's Hypebeast 100
Fashion

Nicole McLaughlin, Rihanna and Peggy Gou Shine in 2024's Hypebeast 100

To spotlight the leading figures in fashion, footwear, music and more.
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2024 Sports Campaigns That Went Beyond the Game
Sports

2024 Sports Campaigns That Went Beyond the Game

This year, sportswear brand campaigns like Nike’s “Winning Isn’t for Everyone” and Reebok’s “Sport is Everything” redefined the power of athleticism, ambition and community.
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HOKA Debuts the Comfy and Cozy Ora Primo
Footwear

HOKA Debuts the Comfy and Cozy Ora Primo

Landing in “Forest Floor” and “Black” colorways.
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DIY Designer Nicole McLaughlin Teases HOKA Collaboration
Footwear

DIY Designer Nicole McLaughlin Teases HOKA Collaboration

Introducing the HOKA MAFATE THREE2.
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HOKA Commits to Funding Plan For Two London-Based Grassroots Running Clubs
Sports 

HOKA Commits to Funding Plan For Two London-Based Grassroots Running Clubs

Presented by HOKA
Hypebae taps recipient Run With Purpose for latest campaign.
Presented by HOKA /
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HOKA Is Changing The Way London’s Run Clubs Can Support Their Local Communities
Sports 

HOKA Is Changing The Way London’s Run Clubs Can Support Their Local Communities

Presented by HOKA
Hypebae follows Queer Run Club’s weekly routine.
Presented by HOKA /
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A List of the Best Black Friday and Cyber Monday 2021 Sales
Fashion

A List of the Best Black Friday and Cyber Monday 2021 Sales

Don’t sleep on these deals in fashion, beauty, home and tech.
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