Footwear

HOKA Debuts the Comfy and Cozy Ora Primo

Landing in “Forest Floor” and “Black” colorways.

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HOKA Debuts the Comfy and Cozy Ora Primo

Landing in “Forest Floor” and “Black” colorways.

HOKA just debuted its coziest silhouette yet, just in time for the holidays. Dubbed the Ora Primo and acting as an evolution of the footwear brand’s existing Ora franchise, the new shoe boasts a slip-on design which aims to provide unparalleled comfort for its wearer.

Designed to deliver post-run relief, the shoe is crafted with a soft-knit collar that hugs the fabric below the ankles, alongside an insulated puff upper and oversized, zig-zag elastic laces. Rounding out the design are the stacked outsoles, crafted from 30% recycled rubber and paired with a protective toe bumper.

Offering a cushioned fit in a directional design, the new silhouette is currently dropping in a “Forest Floor” green colorway alongside a classic black iteration, with a “Vanilla” hue slated for release in the coming months. Take a look at the new shoes above, now available to shop via HOKA for a price of $120 USD.

While you’re here, check out official images of the new JJJJound x adidas Samba.

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